you're missing out on sales artist marketing help Jill Rumley


How do you know if you’re ready to send newsletters out for your art business?

If you want to sell your art, then you’re ready.

“Your biggest risk with collectors is not that they’ll stop liking your work. It’s that they will stop thinking about you at all.” ~ Jason Horejs, Owner, Xanadu Gallery

we all can't win the lottery artist marketing help Jill Rumley

Since we can’t all win the lottery…

In case you didn’t know, I’m an artist too. And while my art is a hobby, I still have the desire for recognition and sales.

My “day job” is as a marketing professional, so I use my knowledge and skills to market my art.

You may or may not be like me when it comes to the number of followers and the size of your email list, but regardless of where you are, you have something to work with.

How can a newsletter help me artist marketing help Jill Rumley

How can a newsletter help me out?

A couple of weeks ago, an artist DM’d me with this question. He has a Facebook page but wants to take things further and isn’t sure about the next step.

He’s made some sales on Facebook and eBay, but he wants to make more sales.

Here’s what I told him:

good riddance artist marketing help Jill Rumley

Good riddance! Lose you, to love me!

I’ve talked a lot about how to build your newsletter list, but today I want to talk about what happens when someone unsubscribes.

Everyone’s email list will fall subject to attrition over time. Don’t fight it and don’t worry about it. It’s natural for your list to shrink because people change email addresses,

asking for help artist marketing help Jill Rumley


As an artist, you’re a consummate learner. Always looking at other art critically to learn something new. Even if you’re an established artist, you probably still take classes from other established artists you admire. You’re always learning, always asking for help.