That’s right, it is only October 1st. Do you know what that means?
ACK!? You probably think I’m KIDDING.
Just visit your local Costco, they’ve had their holiday decorations for sale since Labor Day!
But you’re an artist, why should you be thinking about the holidays so early?
Because if you want to make sales this holiday season, you need to start planning now.
Here are a few things to consider
- Send out a newsletter this week.
Whether or not you’ve been sending newsletter consistently or not, this is a great week to start rebuilding your relationship with your fans and warming them up to the idea that you’re going to be holding a holiday sale (or taking commissions, etc.)
- Secondly, Sit down and plan out your holiday sales goals.
Calculate how much you want to earn this holiday season. It can be anything from $100 to $10,000.
- Thirdly, Figure out how much of your products you’ll have to sell to reach that number.
Do you sell greeting card prints of your work? Consider offering a package of 5 or 10 for a special price. Or, if you do commissions, figure out how many you’ll need to reserve to meet your sales goal.
- Fourthly, Start planning your marketing strategy.
Plan and write a newsletter sales series to be sent out over the Black Friday, small business Saturday and Cyber Monday weekend.
- Lastly, Your social media marketing will come from the information you create for the sales series.
In conclusion, Your art business is important to you. So is making money. Plan ahead so you are not rushed when November rolls around.