NEWSLETTER VS BLOG – WHAT’S THE DIFFERENCE?
If you’ve considered starting a blog or a newsletter you might be wondering this very question. Here are 3 ways a newsletter is different than a blog:
- A blog is a website (or part of your website) on the internet and can be seen by anyone.
- You send a newsletter through email to a specific group of people who have given you their email addresses.
- When you send a newsletter it will feel like an update from an interesting, helpful friend. Rather than a blog that covers only one topic and is geared towards a general audience.
I share this so that when you start thinking about all the ways social media is not meeting your goals for selling art, you’re clear on what the difference is in how you engage your audience.
Comment below if you’re thinking about starting (or re-starting) your newsletter and what your biggest hesitation is.