DO YOU REMEMBER?
For me, it was 1988, and it was for work—interoffice email. And don’t forget FAX machines. OY!
And you know what? I’ve been checking my email obsessively ever since. It’s an addiction. I check my email more than I check FaceBook. No REALLY. That’s what we GenXers do. And I’m going to guess that you’re addicted too unless you’re under 35.
I will say this: Social Media has killed the personal email letter. But that doesn’t mean email is DEAD. Far from it!
When it comes to selling your art, you’ve probably heard:
Facebook Live is the only way to get noticed!
Instagram is the only way to get noticed!
Consistent, organic engagement on your Facebook page is the only way to get noticed!!
TikTok is still your chance to get noticed! No, really! It’s always great! All the kids are on it!
If you don’t know what TikTok is, you’re my people.
But here’s the deal: you’re not selling art on FaceBook or Instagram. Wanna know why?
The algorithm hates you. Don’t take that personally; it hates us all.
The algorithm was engineered to make you feel like a loser until you pay for promoted posts or ads.
It keeps your best stuff from being seen while other people’s meaningless garbage shows up in your feed over and over. If I see one more bra ad, I’m going to flush my phone down the toilet.
So you’re feeling stuck. Because you’ve also been told: “EMAIL IS DEAD.”
Here’s a test: when was the last time you didn’t check your email for a full 24 hours?
Uh-huh, I thought so.
So why do you think it’s DEAD? Is it because you believe Social Media is EASIER?
And if you know that, THAT means you ARE my people! (rolling on the floor laughing my ass off)
Have I convinced you that EMAL isn’t DOA, but it’s alive and kicking its cute little pink boots in the air!
And email (newsletters) are your most powerful means of reaching your collectors, influencing, and making sales in 2021.
And don’t give me the “I don’t have a list” or “I have a list, but I haven’t emailed them in YEARS.”
So what? Send a newsletter out this week. Let people know you’re alive and kicking and still making ART. Trust me; they will be HAPPY to hear from you!