LETS NOT FAKE IT WHEN WRITING YOUR NEWSLETTER
I admit, I sometimes have a hard time knowing what to talk about in my newsletters.
And many times, I’ll ramble on and on then click “send.” You know, I fake it.
What I’ve learned is that doing my newsletters this way has caused me to miss a lot of great opportunities with my collectors.
For that reason, I’ve put together a Newsletter Monthly Planner that keeps me on track with what I want to share in my newsletter.
You can visit the “Resources” page on my website to download your free planner.
Here’s how I write my newsletter today:
Check the planner to see what ideas I have brainstormed for the upcoming month.
Am I having a sale soon? If so, I should mention a teaser now.
What new art have I created? Or am I in any shows coming up?
Gather relevant photos
Compose my newsletter in a GoogleDoc.
Let it sit for a few days.
Re-read and edit the copy.
Put a copy in the newsletter template.
Send a draft to me.
Read the draft and check all of the links.
If everything is looking good: SCHEDULE IT!
My advice to you is, let’s not fake it when writing your newsletter. Planning is the best road to winning (art sales!)