you're missing out on sales artist marketing help Jill Rumley


How do you know if you’re ready to send newsletters out for your art business?

If you want to sell your art, then you’re ready. 

“Your biggest risk with collectors is not that they’ll stop liking your work. It’s that they will stop thinking about you at all.” ~ Jason Horejs, Owner, Xanadu Gallery

Reaching your collectors and fans is not a one-and-done marketing strategy. It’s about using enough of the tools available to you to keep you at the top of mind with your peeps. 

The trouble is, you’re not a professional marketing agent. You’re an artist. So, how do you strike a balance between marketing and creating your art?

I tell my artist clients not to compete with the big brands they see on social media. You’re not a big brand, but you do have a product. 

Art is not a consumable commodity. It’s a luxury and like all luxury items, there is a bit of selling to do. 

Here’s what you can do:

Post on Instagram (and have the post automatically sent to FaceBook) 2-3 times a week. Plan 2 of the posts ahead of time by gathering the photos you want to use and writing a brief caption (story) about each photo. 

Once a month, send out a newsletter to your email list. Choose the post that got the most likes and use that for your newsletter. 

Yes, it’s okay to send the same photos and stories in a newsletter. 

Why? Because this reinforces what you’re doing with your peeps. 

Social media posts are easily forgettable. But if someone scrolls past your post, and maybe stops the scroll long enough to like it, when they see it again in your newsletter, they may not consciously remember the post, but it will be familiar to them and will create a stronger bond.

If you’d like some tips on how to create a stunning social media post, click here to check out “Free Marketing Resources.” 

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