There are a lot of different theories about what the subject line for your emails should be. Some people suggest using SHOCKING topics like “My… Read More »What Email subject lines WILL delight your readers?
How do you know if you’re ready to send newsletters out for your art business?
If you want to sell your art, then you’re ready.
“Your biggest risk with collectors is not that they’ll stop liking your work. It’s that they will stop thinking about you at all.” ~ Jason Horejs, Owner, Xanadu Gallery
7 reasons why email is perfect for lazy, inconsistent creative types like me (and, I bet, you)?.
1 – Email doesn’t require fancy graphics.
Sure it’s fun to layout your email like a fancy magazine. Let’s be honest; you probably flip through magazines to get to the articles, only glancing at the design and fancy photos.
LETS NOT FAKE IT
I admit, I sometimes have a hard time knowing what to talk about in my newsletters.
And many times, I’ll ramble on and on then click “send.”
What I’ve learned is that doing my newsletters this way has caused me to miss a lot of great opportunities with my collectors.
For that reason, I’ve put together a Newsletter Monthly Planner that keeps me on track with what I want to share in my newsletter.
You might be if you post all of your photos to social media at one time.
Do you know what doesn’t BUG PEOPLE?
Check out these stats:
You are 6X more likely to get a click-through on an email than on a tweet.
For me, it was 1988, and it was for work—interoffice email. And don’t forget FAX machines. OY!
And you know what? I’ve been checking my email obsessively ever since. It’s an addiction. I check my email more than I check FaceBook. No REALLY. That’s what we GenXers do. And I’m going to guess that you’re addicted too.
But seriously, newsletters are not all that scary. I’ve been doing them for decades in one form or another as the newsletter creator for real estate agents, tech companies, and non-profit arts organizations. And I’ve had much practice. Hence, I’m an expert now!