art marketing

we all can't win the lottery artist marketing help Jill Rumley

Since we can’t all win the lottery…

In case you didn’t know, I’m an artist too. And while my art is a hobby, I still have the desire for recognition and sales.

My “day job” is as a marketing professional, so I use my knowledge and skills to market my art.

You may or may not be like me when it comes to the number of followers and the size of your email list, but regardless of where you are, you have something to work with.

good riddance artist marketing help Jill Rumley

Good riddance! Lose you, to love me!

I’ve talked a lot about how to build your newsletter list, but today I want to talk about what happens when someone unsubscribes.

Everyone’s email list will fall subject to attrition over time. Don’t fight it and don’t worry about it. It’s natural for your list to shrink because people change email addresses,

are you bugging people artist marketing help

ARE YOU BUGGING PEOPLE?

You might be if you post all of your photos to social media at one time.

Do you know what doesn’t BUG PEOPLE?

Newsletters.

Check out these stats:

You are 6X more likely to get a click-through on an email than on a tweet.

are you wearing pants right now artist marketing help

BE HONEST. ARE YOU WEARING PANTS RIGHT NOW?

I’m not. And I can count on my two hands the number of times I’ve put pants on this past year.

This week marks the first anniversary of “Safer at Home” due to COVID.

Yay. But I know that there’s hope we’ll soon have a life back to some semblance of normalcy.

My question to you is: are you ready?