Something that might sound surprisingly simple and basic, but it is the differentiator between my clients who see the results they want and those who… Read More »THE BEST KEPT SECRET IN THE ART WORLD IS…
How do you know if you’re ready to send newsletters out for your art business?
If you want to sell your art, then you’re ready.
“Your biggest risk with collectors is not that they’ll stop liking your work. It’s that they will stop thinking about you at all.” ~ Jason Horejs, Owner, Xanadu Gallery
In case you didn’t know, I’m an artist too. And while my art is a hobby, I still have the desire for recognition and sales.
My “day job” is as a marketing professional, so I use my knowledge and skills to market my art.
You may or may not be like me when it comes to the number of followers and the size of your email list, but regardless of where you are, you have something to work with.
If you’re not familiar with the term “zone of genius,” it’s from the book The Big Leap and it basically means the area of life where I’m at my best – naturally.
7 reasons why email is perfect for lazy, inconsistent creative types like me (and, I bet, you)?.
1 – Email doesn’t require fancy graphics.
Sure it’s fun to layout your email like a fancy magazine. Let’s be honest; you probably flip through magazines to get to the articles, only glancing at the design and fancy photos.
LETS NOT FAKE IT
I admit, I sometimes have a hard time knowing what to talk about in my newsletters.
And many times, I’ll ramble on and on then click “send.”
What I’ve learned is that doing my newsletters this way has caused me to miss a lot of great opportunities with my collectors.
For that reason, I’ve put together a Newsletter Monthly Planner that keeps me on track with what I want to share in my newsletter.