newsletters

you're missing out on sales artist marketing help Jill Rumley

YOU’RE MISSING OUT ON SALES

How do you know if you’re ready to send newsletters out for your art business?

If you want to sell your art, then you’re ready.

“Your biggest risk with collectors is not that they’ll stop liking your work. It’s that they will stop thinking about you at all.” ~ Jason Horejs, Owner, Xanadu Gallery

How can a newsletter help me artist marketing help Jill Rumley

How can a newsletter help me out?

A couple of weeks ago, an artist DM’d me with this question. He has a Facebook page but wants to take things further and isn’t sure about the next step.

He’s made some sales on Facebook and eBay, but he wants to make more sales.

Here’s what I told him:

are you bugging people artist marketing help

ARE YOU BUGGING PEOPLE?

You might be if you post all of your photos to social media at one time.

Do you know what doesn’t BUG PEOPLE?

Newsletters.

Check out these stats:

You are 6X more likely to get a click-through on an email than on a tweet.

are you wearing pants right now artist marketing help

BE HONEST. ARE YOU WEARING PANTS RIGHT NOW?

I’m not. And I can count on my two hands the number of times I’ve put pants on this past year.

This week marks the first anniversary of “Safer at Home” due to COVID.

Yay. But I know that there’s hope we’ll soon have a life back to some semblance of normalcy.

My question to you is: are you ready?

when did you get your first email address artist marketing help

When did you get your first email account?

For me, it was 1988, and it was for work—interoffice email. And don’t forget FAX machines. OY!

And you know what? I’ve been checking my email obsessively ever since. It’s an addiction. I check my email more than I check FaceBook. No REALLY. That’s what we GenXers do. And I’m going to guess that you’re addicted too.